This is a commercial project I designed for a Chinese sugar company-a gift box themed around traditional Chinese candy products. The target audience for this project is the younger generation.

In terms of design, my approach was to highlight the raw materials used in traditional Chinese candy, emphasizing their deep-rooted cultural significance in Chinese dietary practices. For example, drawing inspiration from the spicy eating habits of certain regions in China, I connected the spicy flavor of ginger candy with this cultural background. The overall design is complemented by youthful illustrations and copy, aiming to captivate a younger audience.