The client of this Branding Design is Makcheng Lotion, based in China’s Neimenggu, a food company specializing in dairy products. They are focused on innovating dairy products' new flavors to appeal to younger consumers. Black Wolfberry Goat Milk Powder is a product that targets the young female consumer.

The illustrated images of women and sheep are designed to attract the target group. Also, I use illustrations to create a contrast with the traditional dairy packaging style. Aim to give the whole product a younger visual style.